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| Cosmetics |
| Overview |
The cosmetics and toiletries market in Egypt is estimated at $200 million, with an annual growth rate of 15%. Demand for imported cosmetics, perfumes, and toiletries is rapidly growing due to increasing per capita consumption and an expanding middle class. The urban population in particular, with its rising purchasing power, is the main force that drives the demand for various cosmetic products in Egypt. U.S. suppliers enjoy an excellent reputation for quality and reliability, yet U.S. products constitute only 5% of the market share. The low market penetration of cosmetics products in Egypt can be viewed as an opportunity for U.S.
companies for more significant growth in this country of 78 million people.
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